Letters For Earth

Sent via web form.

Playing games like Roll Up the Rim are fun. But sadly, I can't play Roll Up the Rim as guilt-free as I would like. Roll Up the Rim is based solely on the principle of me getting a plastic throw-away cup. I like taking my mug and for people like me, and everyone who likes to reduce their waste by bringing a mug, there should be another way to win.

I understand that it won't be as catchy as 'Roll Up the Rim' and that Tim Hortons has worked hard to make the promotion a part of Canadian culture. But a peel-away or scratch and win type substitute for people who bring their own mugs would be amazing. It would benefit Tim Hortons because coffee mugs typically hold more coffee than a medium sized cup and so people with mugs are buying more coffee than they might without one. It also reduces the cost of the product. Tim Hortons wins in two ways, the product costs less for your company and revenue is higher. It would be great PR for Tim Hortons, who is often criticized for the plastic lining in the cup making it not recyclable. If you really wanted to promote environmental consciousness, these scratch and wins could have slightly better odds than the cups, so that more people would be encouraged to bring their own mug. This means more money, less costs, and less stress on the environment. Everyone wins.

Does Tim Hortons plan on implementing compostable cups or an alternative to Roll Up The Rim?

Thank you,