Letters For Earth

This must be a fluke - two real people responding? Looks like we're SOL for bringing our own mugs but what are the chances we would win the car anyway? They should make it a hybrid!

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I would like to thank you for taking the time to contact us at our Head Office. We appreciate your feedback regarding our contest cups.

Our 'Roll Up The Rim' Promotion is a very exciting time for both our customers and our company. The contest is in place to reward our loyal customers, such as yourself, and to thank you for your patronage.

Throughout the Roll Up The Rim contest, our take-out cups serve two purposes; one as the coffee cup, and the other as the contest “entry form”. If a customer has a hot beverage in a china cup, an entry form of some kind is still required, and in this case, it is the paper cup.

In the past we have investigated the option of having a scratch card rather than the roll up tab, however, having scratch cards printed would actually increase the paper usage because our cups are already going to be printed regardless of the contest, and thus, serve a 'double purpose'.
Nonetheless, a copy of your comments and suggestion for scratch cards have been forwarded to the appropriate personnel in our Marketing Department for review.

You may be interested to know that we offer an On Line 'Roll Up The Rim' contest, whereby entrants have the chance to win $500 in Tim Cards. The contest ends on March 28th, 2010. Please visit https://my7.dal.ca/webmail/services/go.php?url=http%3A%2F%2Fwww.rolluptherimtowin.com%2Fen%2Findex.php.

It is through feedback from valued customers, such as yourself, that we have been able to continually grow as a company. If you have any further questions or comments please do not hesitate to contact us.

Thank you again for contacting us and we hope to have the opportunity to serve you again soon.

Yours Truly,
THE TDL GROUP CORP.

Sent via web form.

Playing games like Roll Up the Rim are fun. But sadly, I can't play Roll Up the Rim as guilt-free as I would like. Roll Up the Rim is based solely on the principle of me getting a plastic throw-away cup. I like taking my mug and for people like me, and everyone who likes to reduce their waste by bringing a mug, there should be another way to win.

I understand that it won't be as catchy as 'Roll Up the Rim' and that Tim Hortons has worked hard to make the promotion a part of Canadian culture. But a peel-away or scratch and win type substitute for people who bring their own mugs would be amazing. It would benefit Tim Hortons because coffee mugs typically hold more coffee than a medium sized cup and so people with mugs are buying more coffee than they might without one. It also reduces the cost of the product. Tim Hortons wins in two ways, the product costs less for your company and revenue is higher. It would be great PR for Tim Hortons, who is often criticized for the plastic lining in the cup making it not recyclable. If you really wanted to promote environmental consciousness, these scratch and wins could have slightly better odds than the cups, so that more people would be encouraged to bring their own mug. This means more money, less costs, and less stress on the environment. Everyone wins.

Does Tim Hortons plan on implementing compostable cups or an alternative to Roll Up The Rim?

Thank you,